Probio7’s Fresh New Look!

We’ve had a makeover!

At Probio7, we’ve been supporting gut health and immunity since 1995. Rooted in the original science of lactic fermentation, we proudly introduced the UK’s first multi-strain probiotic supplement, delivering seven carefully selected bacterial strains in one easy-to-take capsule.

Our products remain grounded in decades of research and clinical development, but it felt like time for a refresh. So, we’ve updated our packaging with a bold new design that better reflects who we are today.

But don’t worry – it’s still the same high-quality probiotic formula you know and trust. No changes to the ingredients, just a new look that you’ll start to see rolling out over the next month.

Why the New Look?

Your gut health affects much more than digestion – it’s connected to your immune system, mood, skin health, and even sleep quality. At Probio7, we believe in a holistic approach to wellness, where nurturing your gut microbiome can help you thrive in every part of life.

Our updated packaging celebrates this whole-body connection. We’ve also moved away from the human figure on our previous packs. While it was originally designed to represent the body-gut link, we received feedback that it could feel limiting. Our new design is more inclusive – because gut health is for everyone.

Meet the Probio7 Swoosh

You’ll notice a new element on our refreshed packs and in our brand film – the Probio7 Swoosh. This gentle, flowing shape is more than a design flourish. It symbolises the smooth flow within a happy, healthy digestive system – the harmony that comes when your gut microbiome is supported by the right balance of live bacteria and prebiotic fibres.

Just like our supplements, the Swoosh is designed to represent balance, movement, and vitality. It’s a visual reminder that with Probio7 probiotics, you’re supporting your digestion, immunity, and overall wellbeing in one smooth, natural motion.

What Makes Probio7 Different?

Unlike some probiotic supplements that focus on just one strain, Probio7 brings together multiple clinically researched strains – carefully chosen for their ability to reach the gut alive and deliver real benefits. Each capsule of our core Original formula contains:

• 4 billion live bacteria from 7 diverse probiotic strains
  
  

• Two natural prebiotic fibres to help feed your good bacteria
  
  

• A gentle, vegan-friendly formula suitable for daily use by adults and children aged 2+
  
  

Our broader range also includes high-strength probiotics, formulas tailored for antibiotic recovery, and complete wellbeing support for over 50s – all designed to help you find the right support for your unique gut health needs.

The Same Trusted Quality

• Free from dairy, gluten, and wheat
  
  

• GMO-free and vegan-approved
  
  

• No refrigeration needed – convenient for everyday use
  
  

• Backed by decades of scientific research and expert partnerships
  
  

We’ve supported over 200 million capsules worldwide, and we’re proud to be recognised as one of the UK’s most trusted probiotic brands. 

✨ Fresh new look. Same trusted science. Smoother flow with the Probio7 Swoosh.
 Because when your gut feels good, everything flows better.